Core Concepts

Understanding the core concepts behind NumiaEngage helps clarify how this platform effectively uses blockchain data for more impactful ad targeting and higher conversion rates.

Wallet-Based Targeting

Wallet-based targeting is at the heart of NumiaEngage. By analyzing on-chain activity linked to specific wallets, NumiaEngage can help advertisers target users based on their real blockchain behaviors—such as holdings, transaction history, and DeFi interactions. This form of targeting is more precise than traditional methods because it’s grounded in actual, verifiable user actions.

Publisher Types

Publishers in the NumiaEngage ecosystem fall into several categories:

• Web Publishers: Sites and platforms that display ads to their audiences
• Wallet Publishers: Cryptocurrency wallets that can display targeted ads
• DeFi Protocols: Decentralized finance applications that integrate ads

Campaign

A campaign in NumiaEngage represents a coordinated advertising effort by an advertiser. Each campaign includes:

• Target audience criteria based on wallet behaviors
• Budget allocation
• Creative assets
• Performance goals

Ads Placement

Ad placements define where and how ads appear within a publisher’s platform. NumiaEngage supports various placement types including banners, notifications, and native integrations.

Creative

Creatives are the actual ad assets—images, text, and calls-to-action—that users see. NumiaEngage supports multiple creative formats to match different placement types and publisher requirements.